the brand and sales world 
 has changed 
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What is RAYO

We coach and transform sales organizations and brands to go from good to great! And from great to world-class!

In today’s and tomorrow’s retail environment, Representatives of brands must act in a consultative way and focus on the long-term strategic models versus shorter-term goal-focused approaches.

Our proven series of Workshops provides a step-by-step guide to forging strategic partnerships, building your brand, and creating the tools you need to help your brand stand out at retail.

 Our Focus Drives Results + 

  1. More VALUE in the Retail World of Driving Category Sales (Chains, Indies, On & Off)
  2. More Employee ENGAGEMENT
  3. BALANCE
  4. High Arching 360 Brand EQUITY
  5. Happy and SELF-EMPOWERED EMPLOYEES
  6. STRATEGIC PARTNERSHIPS
  7. SUSTAINABLE APPROACHES for all Channels and COT
  8. ELEVATED ROLES and Responsibilities Throughout Your Company
  9. EVOLVED Thinking and Doing

“BE SO GOOD THEY CAN’T IGNORE YOU

– Steve Martin

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 RAYO IS  an alternative full-service sales + Brand development firm
   We’ll coach you on:   

People +

How People think

How People Plan & Prep

How People Act

How People Work Together to Reap

Benefits of alignment

Brands +

How Brands are Conceived and Built + How they Evolve

How Brands are Represented In Strategic Planning and In The Trade

The Value of a Brand(s) Now and Into the Future

Business +

Models, Methods, Processes

Tweaking that Dial So Your Brand and People continue to Be Differentiated

Big Win Focus

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Eric Franco 2

Eric Teodoro Franco

Co-Founder

"

I’m passionate about people, brands and how those intersect to create magic partnerships and sustained badass business results. I like a little heavy metal. Reposado Tequila is my beverage of choice. I’m a forever futbolista and I love traveling abroad! YNWA

Chris Lussow

Chris Lussow

Co-Founder

"

A brand first creative leader who has spent 30 years merging brand strategy with the needs of local sales forces. Making brands relevant is my jam. Personally I’m a midwest kid who fell in love with the Rocky Mountain life a long time ago but still believes the Bears are gonna win it all again real soon!

Jeff Kintzel

Jeff Kintzel

Co-Founder

"

After studying art back east, I found my home in Colorado for the lifestyle, skiing, and beer scene. While I'm passionate about the design craft, I really love developing a brand with the people who live it and to see it come to life.

Jason Coble

Jason Coble

Co-Founder

"

I've worn many hats - web designer, strategist, brand manager, sales, and retail store owner - and understand what it takes to bring a brand to life. I love the outdoor lifestyle, and my home of Colorado spoils me every day in that regard. My sport of choice is cyclocross (think road bike with knobby tires, ridden on dirt and in fields) and drinking a cold beer or Paloma after the ride.

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   Workshops 

We work collaboratively with you to assess your brands, business, and challenges. Then we tailor our methodology and offering to meet your team’s specific needs.

Our 6-pack mantra is a compilation of 75+ years of listening, learning, and engaging in the trials and tribulations involved in calling on every channel and class of trade. Our careers have spanned the globe. Our beverage industry expertise allows us to deliver a unique understanding of how sales and brand marketing can work together to make your team elevate above the competition

Indiefest Flyer Yr Lr

Based on our 6-Pack Mantra Principles, it fully prepares you and your team members to over-deliver against today’s and, importantly, tomorrow’s retailers needs.

Chain Leadership Training

We customize the training to advance your brand, organization, and team on how to best impact chain business off and on-premise.

Strategic Planning: Channel/Class of Trade Analysis & Development

We partner to identify your current strategies and tactics to evolve your Channel/COT plans and help to plan to scale into the next level.

Brand Identity

We take a topline look at your brand, your point-of-difference, and your equities. Then discuss how your brand stand can out in a crowded retail environment.

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We partner to identify your current strategies and tactics to evolve your Channel/COT plans and help to plan to scale into the next level.

Based on our 6-Pack Mantra Principles, it fully prepares you and your team members to over-deliver against today’s and tomorrow’s retailers needs.

We take a topline look at your brand, your point-of-difference, and your equities. Then discuss how your brand stand can out in a crowded retail environment.

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 Reach Out 

“Great moments are born from great opportunity” – the movie Miracle

By partnering together, we have that opportunity to simply tweak the dial, to validate your direction and thinking, to provide clear and concise ways to improve oneself or one of your brand(s). OR we also can come together to look over the horizon and help formulate a plan or help provide tools by which your people and your brands evolve beyond expectations. 

Our passion is a partnership and forming bonds over making those great moments happen together…Let’s connect and show you how.